BECAUSE I’M HAPPY: Miami-based lifestyle brand Peace Love World has collaborated with Pharrell Williams, writer, producer and singer of the Billboard Hot 100 number-one song “Happy.” The Peace Love World for Pharrell collection will launch today, which is International Day of Happiness, as coined by the United Nations. Peace Love World’s original “i am happy” styles have been worn by Ellen DeGeneres and Jennifer Lopez, but Williams is the first celebrity to join in an official collaboration with the brand.
Williams had originally seen DeGeneres wearing an “i am happy” hoodie during a taping of “Ellen” and asked her for it, which led to the collaboration with Alina Villasante, creator and designer of Peace Love World. The T-shirts sell for $25 for kids, $35 for women and $45 for men. Featuring logos such as “Happiness is the truth,” “i am happy,” and “Happiness is the new black,” the T-shirts will be sold at Billionaire Boys Club in SoHo in New York, as well as online at bbcicecream.com and peaceloveworld.com.
This story first appeared in the March 20, 2014 issue of WWD. Subscribe Today.