SHERMAN ON SHOW: Ben Sherman staged a one-off men’s presentation in London this week using a trio of references — California cool, Sixties jazz and British Ska — for its Modern Rhythm range for spring/summer 2017.
The brand hosted a presentation at 9 Adams Street on Wednesday night, where models marched to upbeat tunes or posed on podiums. Sherman showed its collection before the start of London Collections: Men, which runs from today through Monday.
Creative director Mark Williams said he looked to Leon Bridges and Mark Ronson as muses for the collection. “We’ve got a little bit of an English guy on the West Coast kind of feeling going on,” Williams told WWD.
For spring, the brand also re-issued shirts from its archive: One from the Sixties, one from the Seventies and one from the Eighties. “We’ve gone back into an archive that we actually didn’t even realize that we had,” said Williams.
“Designers have handed in shirts, we’ve have fans of the brand handing in shirts to us from the Sixties and the Seventies. We’ve actually branded the shirts in the original Ben Sherman signature. They’re really special.”
The collection consisted of outerwear such as Crombie coats or lightweight nylon jackets styled with chinos. Blue linen shorts suits were paired with white shirts and shiny tassel loafers. The brand also worked laminated wools, cotton sateens and textured fabrics into tailored polo shirts and printed shorts.
There were also bespoke British florals on shorts and button-down shirts.
Footwear came in various forms, including espadrille hybrids, sneakers, loafers and leather slides. Williams experimented with footwear as in a derby shoe done in denim. Espadrilles came in nubuck leather while sneakers were done with brogue elements such as decorative perforations.