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Berlin Fashion Week kicked off with a bevy of prizes, starting with Premium’s Young Designer Award Monday night, which was taken by Berlin’s Marina Hoermanseder for women’s wear, London’s Tolani Tubi for his men’s accessories label Deji George and South African designer Laduma Ngxokolo for men’s wear.
Being bestowed for the 19th time, the Premium Young Designers Award includes a stand at the Berlin trade fair, inclusion in Premium’s communications material as well as window presentation space in Berlin’s Galeries Lafayette.
Hoermanseder was back in the running Tuesday night for the annual Start Your Fashion Business Competition sponsored by the Berlin Senate. The young French-Austrian designer, whose debut collection of strikingly strapped leather wear in January immediately attracted the attention of Lady Gaga and whose video she then outfitted, took second place. Men’s wear label Dyn by Frida Homann placed third and Malaika Raiss fourth. The number-one slot, sweetened by prize money of 22,000 euros, or about $30,000 at current exchange, as well as the SYFB’s general package of coaching and participation in showrooms in Paris and New York, went to Tim Labenda.
According to jury member and KaDeWe/Karstadt Premium chief André Maeder, the young women’s wear designer won unanimously. “You can see where he came from. Labenda had a real training as a tailor at Hugo Boss but has now turned his attention to women’s wear, for which we’re thankful,” Maeder stated.