Betsey Johnson launched her watch line last night at Haskell Jewels’ showroom, which hosted an intimate gathering.
Newly-minted Betsey Johnson brand owner Steve Madden was in attendance, perusing the watches with Gabrielle Fialkoff, chief operating officer of Haskell Jewels.
Johnson inspected the timepieces that surrounded her, and said of her licensing partnership with Haskell Jewels, “It was interesting to see the success of the jewelry, they really nailed me. They really got me down. And it was like, ‘Okay, how are we gonna do watches? Just like jewelry but with a tick-tock on it?’… But they took it to another level. The team here’s so amazing, they just design for the fun of it.”
Madden chimed in, “It’s easy though because she has such a clear aesthetic… she’s so clear in her vision, so its easy to jump on it and kind of extrapolate it.”
“And now I’m inspired constantly by my grandchildren,” said Johnson. “They wear pink constantly. Laila and Ella, they refuse to wear anything that’s not pink. They order online the most amazing little t-shirt tutu dresses that I feel like copying.”
The Betsey Johnson watch line spans 120 styles, myriad color palettes and several different technology formats.
Johnson, however, had her own favorites. “[When they were designing,] I kept saying, ‘Bigger, bigger, bigger!’ I like the heavy-duty. I always like the big ones. I don’t understand the digital, but I’m glad they went over to like, avatar. I could never read that.… But there’s a chunk of the collection that I like because the branding is subtle. Classy, especially in white. It doesn’t scream rosebuds and hearts and lips. It just hints… there’s a pink dial. There’s branding, but just a hint of branding.”
And like many a New York fashion designer, Johnson seemed to be still in the process of deciding details for her ready-to-wear show. When asked if the watches would be a part of the runway display, Johnson’s eyes widened as she yelled to her press rep, “Kaitlyn?! We’ve gotta get watches for the runway! Really.… We gotta get ‘em on the runway…What are we doing?”