BETSEY JOHNSON, MD: Pre-fashion week stress beginning to kick in? Don’t worry — Dr. Betsey is in the house. Never one to skimp on the dramatics, the fashion designer doled out invitations to her upcoming runway show in the form of real pill bottles filled with mini breath mints. The diagnosis at hand? “It’s your one-a-day for Betsey!” Betsey Johnson said.
The fashion week veteran describes her upcoming spring collection as “a prescription for dressing,” hence the medicine-inspired invite. “I have to take credit for the idea,” she said. “I think getting a bottle of pills is just funny.”
This story first appeared in the August 29, 2013 issue of WWD. Subscribe Today.
The designer, known for her over-the-top runway productions, went on to say that this season’s show will feature a different side of Betsey Johnson. “It’s more of a real fashion show than ever,” the designer explained. “And I was really scared of it being too serious, too simple, too much a fashion show and not fun.”
Cartwheel enthusiasts need not panic, however, as wherever Johnson goes, fun can’t help but follow. “It’s the most true blue Betsey collection ever,” the designer teased. “Ever, ever, ever.”