BEYONCE HITS THE MARC: Beyoncé is no doubt partial to the color blue, considering her daughter’s name is Blue Ivy. But she opted for a white, body-hugging Marc Bouwer dress for a performance in the United Nations’ General Assembly Hall on Aug. 10. The 30-year-old star gave Anderson Cooper and the rest of the crowd a sampling of the “I Was Here” PSA video she filmed for World Humanitarian Day Aug. 19. (She and her husband, Jay-Z, were recently called out by Harry Belafonte for turning their backs on social responsibility. A claim that Beyoncé’s camp has since disputed.)

Bouwer has always managed to see her good side, first dressing her during her Destiny’s Child days for a Vibe cover and later working with her mother, Tina Knowles. When Bouwer was doing a trunk show at a Neiman Marcus store two years ago, Beyoncé happened to be shopping and bought a few pieces. Last summer Bouwer whipped up a few styles for the singer’s tour and a few weeks ago her styling team stopped by his studio to pull some pieces for the video shoot. Beyoncé had appeared at the United Nations earlier in the day, where she rehearsed her performance of “I Was Here” and met with the members of the U.N.

This story first appeared in the August 14, 2012 issue of WWD.  Subscribe Today.

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