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LONDON — The British Fashion Council has announced the nine recipients of NewGen sponsorship, supported by Topshop.

Ashley Williams, 1205 and Ryan Lo will each receive sponsorship for a runway show during London Fashion Week in September.

This story first appeared in the July 15, 2015 issue of WWD.  Subscribe Today.

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Claire Barrow, Danielle Romeril, Faustine Steinmetz, Molly Goddard have secured money to stage presentations, while Marta Jakubowski and Sadie Williams have won funds to exhibit their collections during LFW.

The NewGen designers will also be given a dedicated pop-up showroom for four hours after their show or presentation, giving buyers the opportunity to make sales appointments with them.

NewGen is the BFC’s scheme to support emerging talent, and its ambition to build global, high-end fashion brands.

Launched in 1993, NewGen sponsorship has aided labels including Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W. Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.

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