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Bergdorf Goodman Links With Leveraged Finance Fights Melanoma Event

The upscale retailer for the first time has designed a pop-up shop slated to open at Tuesday's event at Rockefeller Center in New York.

BG POP-UP: Bergdorf Goodman is doing its part in the battle against skin cancer. The upscale retailer for the first time has designed a pop-up shop for the third annual Leveraged Finance Fights Melanoma event slated for Tuesday at Rockefeller Center in New York.

The shop will offer men’s leather goods, sunglasses, cuff links, bags and ties from Tom Ford, Santiago Gonzalez, Tod’s, Want Les Essentiels de la Vie, Barton Perreira, Oliver Peoples, Trianon, Deakin & Francis and the store’s private label. Bergdorf’s will donate a percentage of the sales from the shop to Melanoma Research Alliance. The event is hosted by Jeff Rowbottom of KKR and Brendan Dillon of UBS and will be held at the Sea Grill and Summer Garden.

This story first appeared in the May 20, 2014 issue of WWD.  Subscribe Today.

Last year’s event drew more than 800 people and raised in excess of $1.2 million for the research organization.

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