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Bally Launching Collection to Support DKMS

A percentage of proceeds from the Bally Lips for Life Collection will go to the largest bone marrow donor network in the world.

BIG KISS: Bally is gearing up to launch the Bally Lips for Life Collection to support DKMS, the largest bone marrow donor network in the world. Designed by the Swiss brand’s creative directors, Michael Herz and Graeme Fidler, the capsule comprises a selection of black or red leather pieces showing an embroidered lip motif. The women’s range includes a belted jacket, a shopping bag and a clutch, while Herz and Fidler realized a biker jacket and an iPad case for men.

Bally will donate 15 percent of the proceeds from the sales to DKMS, which is developing information programs to find new donors. The collection, which will be celebrated with a party on Oct. 25 at Bally’s New York flagship on Madison Avenue, will be available from the end of the month at several stores worldwide and online at

This story first appeared in the October 24, 2012 issue of WWD.  Subscribe Today.

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