Vince Goes Bigger at Saks

The “number-one” contemporary brand at the department store has been rewarded with a “hard shop” on the fifth floor of the Manhattan flagship.

BIGGER AT SAKS: Vince, the “number-one” contemporary brand at Saks Fifth Avenue, has been rewarded with a “hard shop” on the fifth floor of the Manhattan flagship. It’s a prototype that could be replicated at other Saks locations, according to Saks’ group senior vice president and general merchandise manager Joseph Boitano. “We’ve had Vince for quite awhile, but we really wanted a true shop-in-shop. It’s a much more upscale presentation,” Boitano said.

There’s also more space — 1,280 square feet versus 924 before — and merchandise that “focuses very clearly on key item opportunities in multiple colors,” Boitano said, citing sweaters, leather, trousers, leggings and shirtings. Saks will christen the shop with a private event Sept. 13 hosted by Christie’s and Brooke Lampley, head of Impressionist and Modern Art at the auction house. Boitano declined to comment on the costs to build the shop and if they were split between Saks and Vince.

This story first appeared in the August 22, 2012 issue of WWD.  Subscribe Today.

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