MODEL BEHAVIOR: Mariacarla Boscono — the 35-year-old Italian model and muse to many designers, including Riccardo Tisci — is usually in front of the camera, but in her recent collaboration with BLK DNM, she got to play a few different roles. Boscono, who was holding court in the brand’s dimly-lit SoHo flagship for a cocktail celebration on Tuesday night, had a hand in the creative direction, styling and selection of the seven black and white portraits of herself, which will be on view at the store until March.
The partnership — the latest in a series of photography exhibitions that formerly featured Gisele Bündchen, Frankie Rayder and Karen Elson — also features T-shirts and limited-edition prints featuring Boscono. Her portraits were shot by Johan Lindeberg, who left his post at the brand last spring and, as reported today by WWD, has returned as a creative consultant to J.Lindeberg, the brand he founded in 1996.
“It was so organic…I could be myself. It was very fast: No make-up, no hair, so easy. I love that. Fashion how it used to be,” Boscono said of the photo shoot. “I’m an old one. In some ways, the industry is better now, and in some ways it’s not.”
Boscono is based in Italy now with her three-year-old daughter, after spending 12 years in New York. “She’s like me, but [amplified] 10,000 times,” Boscono said of her daughter. “She has a big personality. She wants to dress up, dance, sing ‘Frozen’…she looks at me, and she’s like, ‘Mom, my favorite color is fuchsia.’ And I’m like, ‘All right, I guess we have to change your whole wardrobe now.'”