A FRAGRANCE TALE: Bloomingdale’s is showing its humorous side. The retailer took out a full-page ad today in The New York Times touting its new Forty Carrots Fragrances that smell just like one’s favorite frozen yogurt. “Hints of sprinkles, granola and maraschino cherries round out each of the sweet scents,” the ad says. All four flavors – chocolate, mango, original tart and coffee – “are spritzable, snackable (yes really!) and seriously addictive,” it says. That statement is followed by an asterisk leading one to a small typeface at the bottom of the page that reads, “Happy April Fools’ Day!” The retailer is not launching frozen yogurt fragrances but giving away a free topping with any frozen yogurt purchase today through Sunday. Just mention the ad.

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