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Bochic Enters Handbag Market

The brand is branching out from fine jewelry and entering the handbag market with a new line of evening clutches.

BOCHIC DOES BAGS: Bochic is branching out from fine jewelry and entering the handbag market with a new line of evening clutches. The move marks the brand’s first expansion outside of jewelry. The New York-based company will introduce the initial collection in September with three styles inspired by Fifties film noir: Alicia, Gilda and Madeleine. Each style includes intricate gold handles made in Rome, with the base done in some variation of crocodile, python, serpentine and sting ray.

Referring back to the brand’s origins, each style features a jewelry detail, using enamel and precious stones to create ringlike clasps and additional embellishments. Each style is handmade in Florence, with price points starting at $2,500. The collection will be sold worldwide through a series of trunk shows and similar events, as well as on the Bochic site.

This story first appeared in the March 19, 2014 issue of WWD.  Subscribe Today.

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