MADE IN MUMBAI: Mumbai’s multibrand fashion pioneer Priya Kishore has taken her concept shop, Bombay Electric, abroad for the first time, with the opening of a temporary outpost at Selfridges.
Kishore opened Bombay Electric 10 years ago, just as the big designer luxury brands started moving into Mumbai, and her idea was to showcase fashion-forward Indian design — minus wedding clothes and saris.
Her 1,500-square-foot shop, not far from the Taj Mahal Palace Hotel, carries ready-to-wear collections by Indian labels including Manish Arora, Little Shiplap, Pero Anupamaa and Gaurav Gupta, as well as jewelry and accessories done specially for the store.
“Bombay Electric was a ‘safe zone’ for designers at a time when fashion was rooted in traditional clothing. We were super-subversive,” said the Britain-born Kishore, who splits her time between London, New York and Mumbai.
“It was important for me to create an environment where people could really let their hair down — and where anything was possible,” added Kishore, who is passionate about color and who believes that wearing beautiful clothes “is an act of self-love.”
Gary Card, the British set designer, has designed the temporary space. Ceramic hands, their fingers arranged into a variety of spiritual mudras, hold cashmere ombré-dyed scarves, while a large display mirror adorned with multiple arms holding jewelry and accessories mimics multitasking Hindu deities.
Bombay Electric opened this week, and will run for three months. The space sells clothing and accessories collections already stocked by Bombay Electric, as well as limited-edition saris designed by London-based labels Mary Katrantzou, Mawi, Nicholas Kirkwood, Peter Pilotto and Roksanda.
Profits from the saris will go to The Elephant Family, a U.K.-based foundation dedicated to protecting Asian elephants.
Accessories include St. Erasmus necklaces with crochet details; bejeweled turbans; vintage brass tiffin boxes; small wood-framed mirrors hand-painted by members of an Indian women’s development cooperative; and bracelets featuring vintage textile embroidery
The opening of Bombay Electric is meant to coincide with The Fabric of India exhibition at the Victoria & Albert Museum, which runs until January. It is also part of a wider store project — Selfridges Loves India — which also has home, food and beauty elements.