SPREADING THE WORD: Bonpoint is branching out. The luxury children’s label live streamed its fall 2016 show Wednesday from the courtyard of its Left Bank headquarters, part of a drive to grow awareness under new chief executive officer Hugues de la Chevasnerie, who replaced Sabine Brunner in the role late last year.
He also plans to broaden the brand’s audience via a wider price range going forward. “We will stretch the brand,” said de la Chevasnerie. “We will have very high-end pieces but also entry prices to allow people to access the brand. We want to show that it’s really a brand for everybody. We need to be more in contact with our clients.”