GROWING UP: The sustainable accessories label Bottletop opened a pop-up store on London’s Regent Street this week, with the label’s founder Cameron Saul hosting a party alongside green campaigner Livia Firth.
Saul, who created the label with his father Roger Saul, the founder of Mulberry, said his aim is to grow the brand’s range and ensure the offer is wide enough to open a stand-alone store.
The offer ranges from soft leather totes to printed organic cotton backpacks to more structured pieces, such as leather clutches created in collaboration with Narciso Rodriguez. They feature chain-mail details made with up-cycled metal.
He said Regent Street was the right choice for the label, given the wide variety of customers it attracts.
“You get everyone from cool Japanese kids to the widest influx of tourists and we really want that level of feedback on the collection and that insight from customers. There’s few places where you get that,” Saul told WWD.
“Also, whilst we’ve anchored the brand at a luxury level through techniques we use — like leather braiding — most of the brand is at a contemporary price point, and that’s why Regent street was the right choice over Bond street.”
The majority of the leather pieces retail between 195 pounds, or $280, to 600 pounds, or $870, while the leather braided pieces can go up to 1,200 pounds or $1,746.
Firth, who had previously awarded her Green Carpet Challenge award to Narciso Rodriguez for the clutches he created with Bottletop, said she was proud to watch the brand’s evolution.
“When Eco Age — Firth’s former shop in Chiswick, London — was still a shop, we were their first retailer, so we grew together. They started as a small project in Bahia, Brazil, and it’s amazing to see their growth. When a brand grows sustainably and works sustainably with their partners, everyone ends up benefiting at the end. As the scale of the brand grows, the lives of the women in Bahia have radically improved and so did their skills,” said Firth.
The store features minimalist interiors, with the ceiling installation taking center stage. It’s a metal canopy that was created using 2,700 silver cans in collaboration with the London-based architectural studio, Krause.