BREAKING A SWEAT: The Grand Palais in Paris, site of Chanel couture shows and ritzy art fairs, is hosting something altogether different this weekend: a giant aerobics class. Organized by Reebok and Les Mills, the international gym chain based in New Zealand, the four-hour event starting at 5:30 p.m. on Saturday will feature various workout units with professional trainers and introduce new formats such as Bodyvive Active.
There will be some fashion, too. The event is slated to begin with a show illustrating the evolution of fitness apparel from the Eighties through today. Meanwhile, in a series of mini-fashion shows scheduled between each fitness class, Reebok is to present its upcoming fall collection along with the brand’s first collaboration with Les Mills, comprising footwear, sports apparel and accessories.
This story first appeared in the January 29, 2014 issue of WWD. Subscribe Today.