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BRIT POP: Opening Ceremony has tapped needlepoint accessories experts Tucker Blair and Harding-Lane to design capsule collections for its new London pop-up store set to open on July 19.
The 3,000-square-foot store on Covent Garden’s King Street will open its doors as the Olympic Games start up, and will feature exclusive merchandise. The capsule collection includes a set of belts from Tucker Blair and hats from Harding-Lane, both with the same designs.
This story first appeared in the July 12, 2012 issue of WWD. Subscribe Today.
This includes hats and belts with six needlepoint designs including, a rose, eyes, an alien, a broken heart and various smiley faces.
“It’s a fun way to take the idea of needlepoint, which is traditional, and give it a twist,” said Sarah Gifford, Harding Lane cofounder.
The hats, which are currently available at Opening Ceremony’s New York pop-up store on 10 Greene Street, retail for $35.
Tucker Blair, which had previously collaborated with Opening Ceremony on a similar collection last year, will offer belts for $110.
“We’re able to take our hand-stitched needlepoint construction and combine it with the amazing design eye of the Opening Ceremony team,” said Taylor Llewellyn, Tucker Blair founder. “The collaboration has really allowed Tucker Blair to stretch our brand identity well beyond the typically preppy needlepoint belt product category.”