HELPING HANDS: The British Fashion Council and the BFC Fashion Trust have partnered with the online fashion retail platform Farfetch.

Launched in 2011, the Fashion Trust is a charity initiative that offers financial aid and mentoring to selected designers. The e-commerce site will offer support by providing advice and mentoring in the digital, e-commerce and global arenas to designers, who will be awarded grants on May 24.

The announcement was made during an event Thursday night hosted by BFC Fashion Trust co-chairs Tania Fares and Kim Hersov; José Neves, founder and chief executive officer of Farfetch, and Caroline Rush ceo of the British Fashion Council.

Last year’s recipients included David Koma, Emilia Wickstead, Holly Fulton, Marios Schwab, Mother of Pearl, Palmer//Harding, Prism, Sibling and Sophia Webster. The designers shared the funding package, which amounted to 300,000 pounds, or $437,831.

This is the latest BFC initiative in aid of emerging talent. Earlier this month, the BFC added a new scholarship to assist undergraduate fashion students.

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