TROPICAL TASTE: British label House of Hackney has partnered with Mayfair’s private members’ club Annabel’s to redesign its terrace.
The East London-based label, whose offering spans from interiors to fashion, is known for its vibrant prints which are translated onto wallpaper, furniture, home accessories, as well as clothing.
For the redesigning of the terrace at Annabel’s, Frieda Gormley and Javvy Royle — the husband-and-wife team behind the brand — pre-released Limerence, a tropical print featured across their fall collections, inspired by the grasslands of Sri Lanka. They went on to use the print across the terrace’s sofas, foot stools and crushed velvet cushions.
The design duo also incorporated fringing, another brand signature, around tables, lamp shades and around the tent covering the terrace.
Gormley said that they wanted the interiors to hark back to the Twenties, the age of glamour and cocktails.
The collaboration came about after the designers spent a summer evening at Annabel’s celebrating interior designer Iris Apfel.
“We came to know the lovely people at Annabel’s and soon after, they told us that they would be interested in having us reimagine their terrace interior. We jumped at the opportunity because it is our favorite club and we feel that there is a brand affinity with it,” explained Gormley. “The history of Annabel’s is all about fashion, glamour, rock ‘n’ roll; it is very London and also cross-generational which we really like.”
An “Annabel’s” cushion, wallpaper and a lampshade — all printed with the Limerence pattern used to decorate the members club’s terrace — are on sale at the label’s e-commerce store.
Prices range from 95 pounds or $139 for the cushion to 675 pounds or $991 for the lampshade set.
Gormley, who was wearing a long-sleeve dress featuring the same exotic pattern, also highlighted that the reimagining of the club’s terrace is the beginning of a long-term partnership between the two brands.
House of Hackney, which started as an interiors company, also carries women’s and men’s fashion ranges informed by the prints and designs of its furniture. Both the clothing and the fabrics available for furnishings are made in the U.K.
“We start with the print collections and we are quite interiors-led, but then there were people who loved the prints and wanted to wear them so we now also produce smaller, capsule collections,” added the designer.
The label has been working on a series of collaborations in the past year. Most recently, their exotic prints dressed the interiors of Globe Trotter’s luggage. They have also launched capsule collections with Puma featuring printed sneakers, as well as with accessories label Eastpak, featuring leopard and floral prints across their signature backpacks.