AUSSIE INVASION: Los Angeles is set to get a strong injection from the Australian art world.
The artist signed on to a six-month residency at the 7,000-square-foot boutique and gallery Guerilla Atelier in the Arts District neighborhood.
Bromley is known for his use of mixed materials and his female portraits, including one of Miranda Kerr, along with the more whimsical children series.
The artist will bring the Bromley & Co. boutique concept he owns with his wife Yuge to Los Angeles Dec. 10. He has four of the concepts, which are one part exhibition and another part retail, operating in Australia. This endeavor marks the first time the brand will have a presence in the U.S. market, although Bromley’s art has shown numerous times Stateside.
“There is a really strong desire to move somewhat away from the formal constructs of the commercial fine art galleries into a broader representation of all it is that I do and that is in collaboration with my wife Yuge,” Bromley said.
A capsule collection designed by Bromley’s wife will be available for sale. The 25-piece collection ranges from $105 to $670 at retail and will be sold alongside a mix of sculptures, ceramics, quilts and other items.
Bromley also partnered with Australia-based Saint, maker of technical motorcycle gear meant to be worn on and off the bike, on a limited-edition collection to be sold in the Los Angeles store that he described as “industrial meets fashion,” along with an ongoing partnership he has with Wolf Blass Wines, also of Australia.
“We’re major collaborators and reasonably diverse,” Bromley said of how the space is merchandised.
He’ll also feature the work of other artists, including Australian painter McLean Edwards and potter Michael Pugh.
While the artist would consider something more permanent for Bromley & Co. in Los Angeles, he’s cautious about committing to a specific plan for the market. Instead, he said it would be dependent on what collaborations could potentially be struck to make the concept work.
Bromley & Co. is expected to run through May 31 at Guerilla Atelier, located at 427 South Hewitt Street in Los Angeles.