NEW YORK — Kinfolk’s brand director Jeremiah Mandel had to look no further than the company’s Brooklyn store to launch his own collection, called Album.
His fashion designer wife Syvan Yehezkel helped develop the label, which will be the first pop-up shop to occupy the boutique’s new 200-square-foot mezzanine starting Friday. Rooted in vintage fabrics, Album consists of quilts and blankets retailing from $290 to $6,000, as well as handmade hats and bags retailing from $110 to $150. The $290 woven jacquard tribute blankets and quilted bucket hats made from recycled denim are expected to be favorite looks, said Mandel, who previously worked as creative director at Aloha Rag.
Album apparel will be offered down the road by the couple, who hope their first collection will help to create a greater appreciation for quilt-making. Intending to add other categories, they decided on the company’s name since an album is an empty book that is “filled with what you like or what you would like to present,” Mandel said.
Mandel decided to join Kinfolk after randomly bumping into cofounder Maceo Eagle on the street in Brooklyn. The two knew each other from their days at the Art Institute of Seattle. Yehezkel’s fashion experience includes interning at both Lanvin and Diane von Furstenberg, and working at Rachel Roy. This winter she plans to launch her own collection of American-made dresses.
Going forward, a variety of other companies will take over the temporary space in Kinfolk’s Brooklyn store, including the Japanese labels Bedwin & The Heartbreakers and Wacko Maria; Deluxe; Bleu De Paname, and Stone Island Shadow Project. Mandel was quick to point out that Errolson Hugh, the cofounder of Acronym, who also has a hand in designing Nike’s ACG label, is the creative force behind the Stone Island Shadow Project.
On another front, Kinfolk will be showcasing its internationally sourced artisanal goods in a shoppable gallery style setting as well as in a more traditional display. Tokyo, Osaka, Mexico City, and Jaipur are among the places where the articles have been sourced.
With locations in New York, Los Angeles and Tokyo, where the company started in 2008, Kinfolk is scouting potential store sites in Seattle (where its four founders have spent some time over the years), and other potential sites in London and Paris. (The company has no affiliation with the Ouur-published quarterly magazine by the same name, which plans to open a Copenhagen office.) In Brooklyn, Kinfolk has three Wythe Avenue outposts — Kinfolk 90 café and bar, the Kinfolk store and Kinfolk 94 performance space. About 800 people showed up Saturday night when Erykah Badu threw a surprise concert at Kinfolk 94, but only 220 were admitted to the geodesic dome space.
The musician fell in love with the Berg Design-executed dome, which is made of plywood, Douglas fir and red cedar wood, according to Mandel. Badu also thought the honeycomblike setting was fitting for her new music, some of which addresses how cell phone radiation is partially responsible for the decline in bees in the U.S. Q-Tip also turned up to DJ.
Whatever the attraction, Mandel acknowledged such gatherings help Kinfolk’s multidimensional business. “We of course want the clothing brand and store to stand on its own, but having a nightclub, event space, café, lounge and bicycle company help as entry points/introductions for customers to the brand. Once they are familiar with the location and the name, the value of that experience lives on,” he said.