BUGS VILLE: Alexander McQueen has tapped Damien Hirst to create 30 limited-edition scarves in celebration of the 10th anniversary of the brand’s signature scarf print. Each of the one-off designs is adapted from Hirst’s famous “Entomology” series and sees butterflies, bugs, spiders and other creepy crawlies worked geometrically into the shape of the McQueen skull motif.
The brand said that Hirst was chosen because of his shared aesthetic vision, “in which an interest in symmetrical design is combined with strong references to the natural world.”
This story first appeared in the August 13, 2013 issue of WWD. Subscribe Today.
The Damien Hirst and Alexander McQueen scarves will be available in chiffon, pongé, twill and cashmere, with prices starting from 315 pounds, or $476.50 at current exchange. They will be available from mid-November at Alexander McQueen boutiques and at the brand’s online scarf boutique at alexandermcqueen.com.