Bulgari continues its partnership with Save the Children and presented the project and a video created under the artistic direction of Fabrizio Ferri for the new campaign #RaiseYourHand on Friday at the National Museum of the 21st Century Arts, aka MAXXI, in Rome.
The list of celebrities who have agreed to participate posing for photos and films include Olivia Palermo, Meg Ryan, Naomi Watts, Tali Lennox, Juliette Binoche, Toni Garrn, Luke Evans, Jon Kortajarena, Chiara Ferragni, Kris Wu and Lily Aldridge, among others.
Bulgari created a new sterling silver and black ceramic bracelet for the campaign, which bears the Save the Children logo. This is the latest addition to the line, originally comprising a ring and a pendant and inspired by Bulgari’s B.zero1 design. Available in Bulgari stores worldwide, select department stores and on the brand’s site (in the U.S. and Japan), the bracelet retails for 480, or $510, of which 75 euros, or $100, is donated directly to Save the Children.
Jean-Christophe Babin, chief executive officer of Bulgari, said “Save the Children is one of the most effective, wide-reaching charities in the world, and we are proud to work alongside them in their cause. Children are a key component in the fight against poverty, because as much as they are vulnerable they also harbor so much potential. It is by providing assistance and education to a growing youth that we can make a difference in the whole rest of their lives. Bettering the world is a quality inborn in Bulgari’s company culture. We are proud to partner with Save the Children to do our part in making a better tomorrow.”
To date, the Bulgari collection has helped raise $50 million for Save the Children.
“We raise our hand to signal our presence, our interest, our attention, our participation,” said Ferri, of the staple pose struck by the models. “To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”