MILAN — Marking Milan’s Expo, debuting on May 1, Bulgari is stepping up its support of the Save the Children organization for the duration of the international event that closes in October. Bulgari chief executive officer Jean-Christophe Babin said the three brand stores in Milan will donate all proceeds derived from the sales of the pendant and the ring in silver and black ceramic,  which were specially created for the partnership with Save the Children.

Each jewel retails at 450 euros, or $489 at current exchange, and is inspired by the B.zero1 collection. The donation to Save the Children will fund projects on quality education and maternal and infant health and nutrition in 25 countries. Bulgari has been supporting Save the Children since 2009 and, to date, the venture has raised over $35 million, helping more than 700,000 children.

On Monday evening, Bulgari celebrated the success of its collaboration with Save the Children with an event in Milan in honor of the launch of Fabrizo Ferri’s new book , “Stop-Think-Give,” published by Rizzoli, which includes a collection of portraits of 250 international celebrities involved in the project, ranging from Naomi Watts, Adrien Brody, Eric Bana and  Jon Hamm to Shu Qi, Ben Stiller, Luke Evans, Meg Ryan and Carla Bruni, photographed wearing the Bulgari ring and pendant.

At EXPO, Save the Children is present with a dedicated pavilion, the Save the Children Village. Claudio Tesauro, president of Save the Children Italy, said the organization “seized the opportunity” of Expo to increase its efforts “and reach and even greater number of children.”

The set-up of the Village will include the reproduction of some of Ferri’s portraits and a display case containing the ring and pendant. The space, which covers 8,640 square feet, will reflect the places in the world where Save the Children is engaged in active projects. Through interactive and sensory installations, visitors will be able to experience the harsh living conditions of several countries and the impact of malnutrition on the lives of millions of children.

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