NATURAL EVOLUTION: Bulgari is boosting its accessories division with a little help from Isabella Rossellini, who presented the handbag she has designed for the Roman house at a party Wednesday night during Paris couture week.
This story first appeared in the July 9, 2010 issue of WWD. Subscribe Today.
The rectangular tote comes in four materials, including pony skin and carved patent leather, each featuring a different Art Deco-inspired enamel clasp with a twist lock made from semi-precious stones such as amethyst or tiger eye. “I wanted to combine simplicity, practicality, from my Swedish side, with the warmth and the elegance of Italy – and humor, that’s my personal touch,” said Rossellini, referring to the snail print on the inner lining. “We chose the snail, just because my bag is a little bit like my home.”
Bulgari chief executive Francesco Trapani declined to discuss sales projections for the bag, but said the accessories division has been growing “strong double-digits” since the start of the year and could be expected to double its share of total turnover within three or four years, from 7-8 percent at present. “If it’s true that we are still small in this industry, clearly the growth rates are very encouraging,” he said, noting handbags would get a further boost from the upcoming launch of a capsule collection designed by Matthew Williamson. The ad campaign was shot by Fabrizio Ferri, who recalled that he had photographed a young Rossellini on her first-ever modeling assignment – coincidentally, wearing a Bulgari necklace.
The actress said she has wrapped the next 10 installments of her award-winning series “Green Porno,” about the sex lives of insects, and is preparing to direct and star in “Manhattan Beasts,” a surrealist nature documentary with cameos by Andre Leon Talley and chef Mario Batali. “It’s a day in my life in Manhattan, only that my concentration keeps on going to animals, whether it’s cockroaches, rats, pigeons,” she explained. “I’ll play Darwin with a beard.”