B.U.M.’S STAR TURNS: B.U.M. Equipment is participating in the celebrity gift lounge of the 14th season of “Dancing With the Stars.” The lounge is where the stars gather to select their outfits during the season, including what to wear during rehearsals. B.U.M. products are expected to be seen during the segments each week when the stars and their professional dancing partners practice their new routines. The B.U.M. brand will also be promoted through tweets with the stars and their professional partners, as well as B.U.M. fans on their Facebook page.