Burberry, which just staged its history-making see-now-buy-now show on Monday, has developed a capsule collection exclusively for Hong Kong-based travel retailer DFS Group. The 22-piece collection, which hits DFS and T Galleria by DFS stores on Wednesday, comprises both apparel and accessories. It includes a Sandringham trench coat with a studded collar; a new version of the Bridle bag in wine and black with gold studs; and scarves featuring the brand’s signature check pattern. Prices range from 1,300 Hong Kong dollars, or $167.53, to 20,000 Hong Kong dollars, or $2,577.
DFS, part of LVMH Moët Hennessy Louis Vuitton, has been striking deals with brands and designers to secure exclusive merchandise. Last month, the company launched a 26-piece capsule collection by Hong Kong-based designer Johanna Ho for Puma at its newly expanded T Galleria store in Macau. Retailers in Asia are working to diversify their merchandising mix and offer more local designers and exclusive products from larger luxury brands to win over increasingly discerning consumers. Chinese designers for example are starting to give their European counterparts some serious competition on the sales floors of luxury retailers such as Lane Crawford and Joyce.