BURBERRY BAUBLES: Christopher Bailey, chief creative and chief executive officer at Burberry, has designed a Christmas tree for the lobby of Claridge’s hotel in London. It is to be unveiled on Nov. 16, with a party scheduled for Nov. 18.
Winking to Burberry’s heritage in rainwear, Bailey employed more than 100 umbrellas in bespoke gold and silver metallic fabric. Lights will be wired to movement sensors, meaning that as guests move around the tree, thousands of lights will sparkle.
“We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in,” Bailey said. “We also love the idea that the tree comes to life as guests pass by, bringing a wonderful touch of festive magic to their stay.”
This is the sixth year that the hotel has invited a guest designer or brand to create the tree, which has previously been imagined by Lanvin creative director Alber Elbaz, Kally Ellis for McQueens florist, Dolce & Gabbana and John Galliano for Dior. This will be the first by a British brand.
In addition, bellboys wearing “a touch of Burberry” will be available to help guests with their holiday shopping, while guests in the hotel’s suites have had heritage Burberry trenchcoats supplied in wardrobes for personal use during their stays since 2013.