Actress Lily James kicked off the festivities today at the store. The face of the MyBurberry fragrances and star of the brand’s Christmas campaign, “The Tale of Thomas Burberry” switched on the window lights and a Burberry-decorated Christmas tree on Hans Crescent, outside the store.
“A Very British Fairy-tale” follows the journey of two young children — decked in the label’s trenchcoats and checked scarves — who encounter hidden passageways, flying cars and floating bathtubs. The interactive, sensory window display allows shoppers to engage with the showcase, playing with lighting or listening to music.
The windows also showcase Burberry ready-to-wear pieces and accessories exclusive to the retailer such as a trench coat with a shearling collar and boots with grommet embellishments.
Harrods director of creative marketing Deborah Bee said the theme “combines nostalgia with innovation, a modern-day fairy-tale with interactive elements.”