Burberry Group has renewed its licensing agreement with Luxottica Group SpA for the design, production and worldwide distribution of the British brand’s eyewear collections. The 10-year pact has been extended through 2025.

“I am delighted that we will continue to work with Luxottica under this new agreement,” said Burberry chief creative and chief executive officer Christopher Bailey. “Eyewear is an exciting area of our business combining great design with fine craftsmanship in much the same way as many of our iconic products. We look forward to continuing to partner with the industry leader in eyewear, to further unlock the potential of our two brands.”

“We’re incredibly pleased to renew our partnership with Burberry,” said Luxottica chief executive officer of markets Adil Khan. “When we came together 10 years ago, we set out to translate one of the world’s most iconic luxury brands for the eyewear category and the results have been very gratifying. Burberry will continue to play an important role in our brand portfolio and we look forward to continuing to innovate and craft beautiful products together in the years ahead.”

Along with operating house brand’s Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, Luxottica also produces and distributes the eyewear collections of a range of fashion labels. These include Giorgio Armani, Bulgari, Chanel, Coach, Dolce & Gabbana, DKNY, Polo Ralph Lauren, Prada, Michael Kors, Starck Eyes, Tiffany and Versace.

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