BURBERRY AND SNAPCHAT, TAKE TWO: Burberry is taking to Snapchat again, this time recoding the production of its spring 2016 ad campaign for the ephemeral social network.
The brand tapped Mario Testino to shoot images and video of the making of the campaign in London Thursday to create an exclusive campaign for Snapchat followers. Testino will publish content in real time to the brand’s Snapchat account starting at noon and the images and videos will disappear after 24 hours.
Last month, Burberry partnered with Snapchat on a multitiered program surrounding its spring runway show. In addition to snapping sneak peaks of looks the day before they were sent down the runway, there was Live Story coverage of the show (including both crowdsourced and brand-created content).