BURBERRY’S WEST COAST RETURN: Burberry will throw its splashiest L.A. party to date when it rolls out the plaid carpet April 16 at the Griffith Observatory. The celebration of fashion, music, and Britishness (hipster band no doubt TBA) follows the unveiling of the company’s Rodeo Drive flagship last November. Chief creative and chief executive officer Christopher Bailey, who will host the party, said, “It is an incredible honor and a huge privilege to be able to bring a little bit of Burberry’s hometown of London to such an iconic venue in the heart of Los Angeles. Griffith Observatory is a truly inspiring place.”

Securing the location took months of negotiations and permits, after which Los Angeles mayor Eric Garcetti said, “I’m excited to welcome Burberry to the City of Angels. Los Angeles is where the world comes to introduce what’s next, and as the apparel capital of the United States, our city is the ideal setting for iconic and innovative brands like Burberry to shine.” Elsewhere in the city, the house also sponsored The Hammer Museum exhibit “Provocations: The Architecture and Design of Heatherwick Studio,” on view in Westwood until 24 May.

This story first appeared in the March 3, 2015 issue of WWD.  Subscribe Today.

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