BURBERRY’S TWITTER TURN: Burberry is using Twitter to help get some last minute sales in the days leading up to Christmas. Starting this week, Burberry sales associates will respond to holiday shopping inquiries, providing personalized gift suggestions via Twitter. The 24-hour service is available to any Twitter user who tweets a question containing the hashtag #burberrygifts. Associates will respond to tweets with direct links to purchase. Burberry was the first luxury brand to use Twitter’s Buy button in September, allowing users to purchase exclusive nail polish colors from the spring 2015 runway show. The brand began to sell fragrance on the social platform soon after.

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