Los Angeles contemporary label Burning Torch this week unveiled its new boutique at 1227 Abbot Kinney Boulevard in Venice Beach, Calif.
Owner and Venice local Karen Craven relocated the store a few blocks northwest from its old location in the Stronghold denim building, to another vintage brick building with lighter walls and bigger windows.
The 1,000-square-foot store stocks the label’s sportswear, ranging from upcycled cashmere sweaters and military jackets to beaded tunics and fitted leather jackets that retail between $250 and $1,000. The line also wholesales in about 100 boutiques nationwide.
In addition to apparel, Craven designs a year-old jewelry line called Craven Iteri, which will also begin wholesaling next year. The mixed metal pieces, crafted in Bali, feature colored sapphires, black diamonds, Tahitian pearls and opals. Retail prices range from $250 to $7,000.
The store also sells coffee-table books, games, home accessories and vintage furniture, textiles, barware and sunglasses that Craven restores and replaced with polarized lenses.
“I like the idea that everything here is for sale,” she said.
While acknowledging the many changes on the trendy boulevard, which includes boutiques from Iro, Sundry and Vince, Craven remains loyal to her neighborhood and committed to brick-and-mortar retail.
“The market is so saturated now and consumers expect everything to be on sale all the time. We made the decision to have a sales twice a year and we’re sticking to it.”