BY THE BAY: Jimmy Choo will open its first store in San Francisco — its sixth freestanding door in California — today on Geary Street. The 1,700-square-foot unit will carry the brand’s women’s shoes, handbags and accessories, including the Choo 24:7 collection.

To mark the opening, as well as pique the interest of the city’s digerati, the store will carry an exclusive limited-edition iPad case in salt-and-pepper glitter fabric. It will retail for $495.

This story first appeared in the May 18, 2012 issue of WWD.  Subscribe Today.

“To expand the brand’s footprint in California was always part of our long-term growth strategy. We have been searching for the right location in San Francisco and we are excited with this new space,” said Brian Henke, president of Jimmy Choo USA.

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