Calvin Klein is adding some sex appeal to its bedding.
Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will introduce Calvin Klein Home Modern Cotton Bedding line exclusively at Bloomingdale’s flagship store on July 7. The line will become available at additional retailers nationwide starting Aug. 1. The bedding is inspired by Calvin Klein Underwear styles and the success of the #mycalvins social media campaign.
The bedding offering is made from the same cotton modal fabric as the underwear and is adorned with the brand’s iconic Calvin Klein logo waistband on each fitted sheet. The line includes duvets, sheeting and throws in cotton and modal jersey in a variety of heathered shades, stripes and camouflaged prints, that are designed to be mixed and matched. The range encourages fans of the brand to post selfies in their Calvin Klein bedding using the tag line, “I [blank] in #mycalvins.” The bedding retails from $35 to $240.
Bloomingdale’s flagship will feature the bedding in its Lexington Avenue and 60th Street windows, starting July 7 followed by additional in-store activations and special appearances that day. On Aug. 1, the bedding will be available at additional Bloomingdale’s, Macy’s, Nordstrom and calvinklein.com.