In one of the most the most extensive collaborations between an artist and a designer company, Calvin Klein Inc. has tapped multimedia artist Anthony Goicolea to jazz up an assortment of its window displays.
Known for his complex, large-scale self-portraits, the Cuban born, Brooklyn-based artist has created a short film that can be seen in 75 ck Calvin Klein stores, 379 Calvin Klein Jeans shops and 199 Calvin Klein Underwear units. The videos, which vary slightly, serve as the anchor pieces in each respective window display. They are also posted in their entirety at Calvinklein.tv and cku.com.
This story first appeared in the November 24, 2010 issue of WWD. Subscribe Today.
Inspired by early 19th century toys, snow globes, dioramas, shadow puppets, camera obscuras, kinetoscopes and flip books, Goicolea played with light, shadow, movement and optics to create “Middle Night, a short film by Anthony Goicolea.” The three short flicks are set in a woodsy, wintery setting and zero in on shadows on white canvas tents. Candles of various shapes and sizes are planted in the snow, giving the scene an ethereal feel.
As the camera rotates in a 360-degree clockwise motion, the scenarios change, showing figures dancing, singing, reading, hanging stockings and throwing a dinner party. Silhouettes shrink or expand depending on each camera angle, with each rotation being slightly faster than the previous one. The concept borrows from flip-books and penny arcade machines in that viewers remain stationery as the action speeds up before them. Dale Rozmiarek, senior vice president of creative services for Calvin Klein Inc., oversaw the execution of this worldwide installation.
Goicolea has worked with Calvin Klein Inc., a wholly-owned subsidiary of Phillips-Van Heusen Corp., in the past, creating a video installation for the Madison Avenue flagship four years ago. In a separate sound installation, he converted the stairway into an underground passageway covered by a frozen, snow-caked skateboard ramp.
Goicolea, who received an MFA from Pratt Institute, first appeared on the art scene in 1999. Represented in New York by Postmasters Gallery and in Berlin by Aurel Scheibler, his portfolio extends beyond photography. Drawings and books are also part of the mix, with the 180-page Twin Palms Press-published “Fiction,” a large format tome showcasing his artistic reach being the most recent.
“I tend to be attracted to the medium I have not worked with most recently,” he said. “If I work too much with drawing and painting, I crave photography and video, and if I am working too much in the vein of two-dimensional media, then I become interested in installation and sculpture.” he said. “It is all sort of a balancing act in which the work created in one medium inspires and supports the works created in another medium in a sort of symbiotic dialogue.”