Ray Zahab.


RUNNING FAR: Luxury outerwear company Canada Goose just rolled out the second phase of its “Out There” brand campaign, which spotlights ultra-marathoner Ray Zahab in a three-minute clip that “highlights his transformative journey from a smoker into an ultra-marathoner along with his most memorable memories.”

The film features a voiceover by Zahab, and reveals that when he “completed his 111-day run across the Sahara Desert, he unearthed a passion for ultra-long distance running,” the company said, adding that the “photo diary video explores what motivated this life-changing feat” and how Zahab’s “relentless endurance has inspired a new generation of adventure-seekers.” The “Out There” campaign was launched last fall with a film by Academy Award-winning filmmaker and director Paul Haggis.

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