HERRERA ON EXPANSION PATH: As part of its plan to strengthen global sales, Cyrille d’Estienne d’Orves has joined Carolina Herrera Ltd. as vice president of international business development. In this newly created post, d’Estienne d’Orves is based in the company’s Paris showroom and is leading the brand’s expansion efforts in key markets beyond North America. He reports directly to Francois Kress, chief executive officer of Carolina Herrera, which continues to maintain its New York headquarters.
Kress said of d’Estienne d’Orves, “With his strong background and relationships, as well as broad expertise in luxury fashion and accessories, I am confident he will bring Carolina Herrera many opportunities to achieve not only growth, but brand exposure worldwide. Carolina Herrera is poised to realize its full potential, so building structure with talent outside our home market is a key step for the company.”
Most recently, d’Estienne d’Orves was general manager of leather goods for Stuart Weitzman. The French-born executive has more than two decades of experience in merchandising, marketing, brand management and international sales experience for such other fashion and fragrance brands as Chanel and L’Oréal.
The brand is also looking to maintain its profile at home and will, once again, have a major presence at The Frick Collection in March, having partnered with the Upper East Side museum for its 17th annual Young Fellows Ball.
In September, the designer staged her runway show along the perimeter of the reflecting pool in the Carrère & Hastings-designed building. The upcoming cocktails and dancing should be even more lively, given its “Palladium Nights” theme, a reference to the last days of disco. The event is meant to evoke New York’s spirit in the Eighties, celebrating the mélange of art, fashion, music and celebrity that blended downtown chic and uptown sensibility.
Proceeds from the March 10 event will support the Frick Art Reference Library and for the museum’s education program, which serves New York City public school students from all five boroughs. There will be plenty of guests wearing Carolina Herrera gowns with an honorary committee that includes Emmy Rossum, Lily Aldridge, Hayley Bloomingdale, Olivia Palermo, Dree Hemingway, Alexandra Richards, Kick Kennedy, Nell Diamond, Rickie De Sole and the designer’s daughter Patricia Lansing. Amory McAndrew and Joann Pailey are chairing the Young Fellows Ball.