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RAIN AHEAD: Manhattan skies were free from any storm clouds Tuesday afternoon, but in Root Studio a rain machine was pouring down on Cynthia Rowley, Mark Badgley, James Mischka and Chris Benz during a shoot for London Fog. Iconix Brand Group’s chief marketing officer Dari Marder made certain raindrops would be falling at a shoot for the new collection. “I was warned this morning, but I didn’t bring a second set of clothes,” Benz said. “Just get the shot — that’s what they taught us in fashion school.”
Aside from his capsule collection for London Fog, Benz is still working with eBay and consulting on the Japanese brand Synchro Crossing. Rowley also had Asia on her mind, more specifically her spring break with her kids to Bhutan. “We always plan a big adventure for spring break. For sure, they’re probably the only third and ninth graders going to Bhutan.”
With a model wearing the colorful raincoat she designed for London Fog holding her matching umbrella overhead, Rowley was still very much in a New York state of mind Tuesday. “I heard there would be a Rain Room but I didn’t know I would be in one,” she said. “This is a little different. I think I would have worn a washable item.”
Still suntanned from a few days in Palm Beach, Badgley said, “I grew up in Oregon where it rained for nine months of the year so I always remember my father wearing London Fog raincoats every day of his life. It’s fun to be part of such an iconic brand and add a touch of glamour.”
Model Chrissy Teigen, who appeared in a Black Friday viral video for Rampage, another Iconix brand, watched Tuesday’s shoot in the wings. Having flown in from LA just for the day, Teigen was still bouncing back from Sunday’s Oscars. “To be honest, I don’t remember anything after [the] Best Director award,” she said. “It’s just the longest day. We started at 8 in the morning and then you have the after parties to get ready for. We were sipping vodka and sodas and my husband [John Legend] had to go to ‘Good Morning America’ at 2:30 in the morning. It was a long one.”
Teigen photographed the back shot of the Ellen DeGeneres-lead selfie that caught Liza Minnelli trying to scoot in. “It was my personal most retweeted shot — it was 15,000. For them, it was like 3 million,” she said.
While a night on the red carpet within eyeshot of A-listers like Brad Pitt and Angelina Jolie made her wonder “What are we doing here?” London Fog reminded Teigen of home. “I’m from Seattle and we know umbrellas and we know rain. This collection is fantastic. You can actually use it and look good using it. It’s not going to be one of those New York umbrellas you see getting blown apart.”