KIDS ROCK: Kids of celebrities get their moment on the runway during New York Fashion Week, when Haddad Brands stages the first Kids Rock show in Grand Central Terminal, inside Vanderbilt Hall, on Sept. 11, at 6 p.m. “We’ve never done a fashion show during fashion week. There will be a lot of athletes and celebrities and their kids,” said a spokesman for Haddad, the New York-based children’s apparel and accessories licensee for several leading brands.
Thaddeus Ann, the daughter of Kelly Bensimon; Jeffrey Tarpley, son of Sherri Shepherd; Lil C, Jaden, Cyia and Carter, the children of New York Yankee CC Sabathia, and Amar’e Jr., Assata and Ar’e, the children of New York Knick Amar’e Stoudemire, will be on the catwalk “wearing the latest trends — varsity jackets, neon T-shirts, printed denim jeans, graphic backpacks and headwear and accessories from Levi’s, Converse, Jordan and Nike,” the spokesman said. Fern Mallis helped organize the event which will be hosted by Stoudemire. The brands will donate products to the Amar’e Stoudemire Foundation and Kids in Distressed Situations.
This story first appeared in the August 30, 2013 issue of WWD. Subscribe Today.