POETRY IN MOTION: Céline, which underwrote the 2013 Isa Genzken exhibition at New York’s Museum of Modern Art, is now getting behind a buzzy exhibition at the Palais de Tokyo in Paris.

The fashion house is supporting “Ugo Rondinone: I (Heart) John Giorno,” slated to run from Oct. 21 to Jan. 10 and billed as the first retrospective of the life and work of the American poet Giorno, a key figure of the American underground scene of the Sixties. Rondinone conceived the showcase, delving into Giorno’s role in Andy Warhol’s early films and such prescient viral strategies as Dial-A-Poem.

This story first appeared in the October 5, 2015 issue of WWD.  Subscribe Today.

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