Jason Basmajian with students from Parsons Paris.


REALITY SHOW: Create and develop a marketing plan for a capsule collection that explores gender fluidity: That was the brief given to a group of students at Parsons Paris under a new initiative spearheaded by Cerruti 1881 and The Woolmark Company.

Working under the guidance of Cerruti’s creative officer Jason Basmajian at its Paris headquarters, Fashion Design and Strategic Design & Management students will have access to a selection of fine wools for a project that allows them to experience the real working conditions of a fashion house.

“The students will gain real-life industry experience….across design, merchandising and marketing. They will be challenged to work in teams, communicate their ideas and channel their creativity into a tangible capsule collection on a relevant theme in today’s changing industry,” Basmajian said.

International model, influencer and stylist Amalie Gassmann will work with the teams on photographing, filming and positioning their projects through social media.

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