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Chanel Sets ‘Culture’ Exhibition in Shanghai

Museum to display 400 pieces charting French house’s literary and artistic links.

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FINE CHINA: Chanel plans to take over the Museum of Contemporary Art in Shanghai with an exhibition charting the iconic fashion house’s literary and artistic inspirations.

Titled “Culture Chanel,” it is set to run Jan. 15-March 14. Some 400 items will occupy both floors of the glass structure, including clothing, artworks, manuscripts and films.

This story first appeared in the October 27, 2010 issue of WWD.  Subscribe Today.

Organized with the support of Chanel, the exhibition is to be curated by Jean-Louis Froment, a French art director and critic.

While not chronological, it spans Gabrielle Chanel’s rapport with artists including Jean Cocteau, Pablo Picasso and Igor Stravinsky — through to the Karl Lagerfeld era.

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