Forget the UppaBaby Vista, the new TriBeCa mom status symbol comes in a bottle.
This week will see the launch of Olivia Chantecaille’s newest addition to her beauty range, Chantecaille Bébé. The collection of three products to start — a fourth will launch this spring with additional products in the works — includes Wild Moss Rose Body Lotion, priced $55; Flower Petal Hair & Body Wash, $49, and Orange Blossom Face Cream, $48. The plant-powered line, which is certified organic, hits the brand’s e-commerce site this week at chantecaille.com and will roll out to existing retailers such as Bergdorf Goodman, Holt Renfrew, Saks, Bluemercury and Harrods.
“It sounds excessive if you don’t have a child, but if you do, you understand that you need something to calm their skin,” Chantecaille said during an interview Monday. After having her first child, Delphina, almost three years ago, Chantecaille became so nervous about what she was putting on her daughter’s skin that she began to do research on the topic so she could develop her own line.
She soon realized that the baby category could be prestige beauty’s untapped market — and she quickly got to work on creating a line that could live within her luxe beauty brand, Chantecaille.
The prices, she explained, reflect not only the attention to detail when it comes to ingredients, but making sure that everything reflected the Cosmetic Organic Standard. Originally, products were made according to Ecocert organic standards, she said, but were later reformulated to adhere to COSMOS, which has even stricter guidelines. Everything is produced in Switzerland.
“We spend so much time and money on the actual product, but unless the packaging reflects that, people miss it. It’s important that the packaging reflects what’s inside of it,” Chantecaille said of the watercolor illustrations of baby animals that are printed on each tube, which was harder to manufacture than anticipated. “It was hard to find anyone to print that watercolor on a tube, which to me was like ‘What?’ I was told I could do only color or black and white…and that would ruin it.”
Additionally, Chantecaille discovered airless tubes with an innovative technology that allows the user to push a button on the back of the tube to distribute product evenly with each squeeze. Beyond the waste factor — it dispenses to the last drop, she promised — the tube maintains it shape.
“It never gets the ugly, scrunched-up toothpaste look. [The tube] solved so many little things that sound so minor,” she said with a laugh. “It looks almost like an accessory as opposed to something functional.”