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CHARLOTTE’S WEB: Gucci hosted two events in Paris on Tuesday to fete Charlotte Casiraghi, who is to appear in Gucci’s Forever Now advertising. The first focuses on the brand’s green and red webbing, inspired by the canvas girth strap on a horse’s saddle. Casiraghi is already an ambassador for Gucci’s equestrian roots, and the brand’s creative director, Frida Giannini, created a special line of clothing for her. “It was very inspiring for me to work with Frida, who is very passionate about horse-riding, and the brand being strongly linked to that environment,” said Casiraghi. “We wanted it to be something really natural and strong, not just something commercial.”
“Charlotte represents one of the most modern, sophisticated girls of today,” Giannini commented at a lunchtime cocktail Gucci hosted at Paris restaurant La Société. “We really share the passion of horses. We wanted to celebrate the icons of the house, so starting from the equestrian world was perfect.” Casiraghi is to feature in a series of campaigns for the house over a two-year period. “It is a new image and presentation of the brand through Charlotte,” said PPR chairman and chief executive officer François-Henri Pinault.
This story first appeared in the March 7, 2012 issue of WWD. Subscribe Today.