WHAT’S IN STORE: Christian Wijnants is in a retail state of mind. After opening his first flagship in Antwerp last fall, the Belgian designer has set a pop-up unit in Hong Kong’s Pacific Place with prestigious neighbors such as Louis Vuitton and Burberry.

He engaged Antwerp-based interior architecture office, B-architecten-Bis, which employed pale woods and desert flower hues as a backdrop for Wijnants’ clothes. Other design elements include curvy walls and abstract totems reminiscent of Constantin Brancusi’s atelier.

The designer’s retail foray came a dozen years after launching his namesake label, and followed the acquisition in late 2013 of a 50 percent stake in the brand by CLCC, a Luxembourg-based fashion fund headed by Belgian shipping magnate Christian Cigrang, which also has stakes in A.F. Vandevorst, Yang Li and Brussels-based jewelry brand Kim Mee Hye.

The 750-square-foot unit in Hong Kong is to remain open for three months.

load comments
blog comments powered by Disqus