In H&M’s store at Sunset Plaza in West Hollywood, Calif., Christina Milian, Jessica Szohr, Selma Blair, Rebecca Rittenhouse, Trevor Jackson, George Kotsiopoulos and Shaun Ross were among the VIPs who enjoyed an early start in shopping the collaboration on the eve of its worldwide launch in 250 stores and on the Web.
Not satiated with the frocks, blouses and other pieces popping with bold prints and reams of ruffles that they donned for the soirée, they scoured racks and loaded bags an hour before clipboard-toting publicists and helpful shopkeepers opened the doors to regular partygoers.
Blair and Szohr both contributed to the early sellout of the cropped furry bomber jacket retailing for $149. Each left with two bags stuffed with the bomber and other items. Blair even adapted the colorful shopping bag into a makeshift carrier for her young son, Arthur Bleick.
Across the country in New York, Martha Hunt, Alexis Ren, Sunjung Lee and Leah Ogawa represented the brigade of models at the pre-shopping party in H&M’s shop on 5th Avenue.
The shindigs continued the string of fashion festivities that H&M and Kenzo creative directors Carol Lim and Humberto Leon spun to build anticipation for their tie-up. Last month, they masterminded a medley of performance, runway show and blow-out bash attended by the likes of Oscar winners Lupita Ngyong’o and Spike Jonze, songbirds Charli XCX and Soko, It girls Sienna Miller and Chloe Sevigny and the one-and-only Ice Cube.
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