OOH LA LA: Chrome Hearts is bringing a taste of France to Miami’s Design District with the help of Ladurée.
The storied purveyor of macarons and tea is collaborating with Chrome Hearts to offer a special menu of savories and sweets in the fashion brand’s boutique there. Reflecting a fusion of Ladurée’s signature pastels and Chrome Hearts’ rocker-style crosses and stars, the ground floor café is also selling a collectible macaron box illustrated with a big red mouth, grinning wide enough to show a gold-capped tooth, from Chrome Hearts’ Pete Punk Offspring line.
At the same time of the eatery’s unveiling in December, when fashion and art insiders are southbound for Art Basel, Chrome Hearts is welcoming Sean Kelly Gallery to display works by Marina Abramović, Mariko Mori, Kehinde Wiley and other artists on the store’s second floor.
The partnerships with Ladurée and Sean Kelly Gallery are the latest for Chrome Hearts’ year-old shop. Last year, the Los Angeles-based company heralded its arrival in Miami with photographs from Fahey/Klein Gallery and Cuban sandwiches cooked by David’s Café.
Plus, in its 153-year-long history, Ladurée has enjoyed favored status among confections with fashion and jewelry designers, including Lanvin’s Alber Elbaz and Marie-Hélène de Taillac, who have created special macaron sets. Jesse Jo Stark, the designing-and-singing daughter of Chrome Hearts owners Richard and Laurie Lynn Stark, recently performed a secret show at Ladurée’s shop in the City of Light during Paris Fashion Week.
“We are both family businesses with a persevering commitment to quality and design distinction,” said Chrome Hearts co-owner Laurie Lynn Stark, noting that the two brands are retail neighbors on New York’s Madison Avenue. “Since we are both working so much, it was all about making work a pleasure.”